The process


I use doodling as part of my creative process and can often be seen in meeting with pen and paper in hand whilst nutting out complex issues. I use drawing like this as a tool to take quick notes and commit my thought process to memory. It help me solidify my thoughts and actually helps me concentrate. There has been many articles about how doodling can be beneficial.

Digging into complex projects and figuring out creative ways to deliver simple and elegant solutions that improve the experience.


Sketching up the wireframes initially with pen and paper then on to prototypes


Passionate about removing user friction. Defining user and company needs creating smooth interfaces and experiences.


Designing beautiful solutions that has the user and creates delight


Taking a project through the life cycle and refining. 

Creating user centred solutions and simplified journeys